A little about us

The Success of The Real Ale Trail Co.

The Real Ale Trails have been a phenomenal success. The Real Ale Trail Co. started in Flintshire in 2010 with a small event run twice a year to bring new people to the out of the way rural pubs and the idea worked. Since then we have continued to grow and take The Real Ale Trail’s tried and tested methods to other areas.  More buses and transport have been acquired each year to meet the increased demand of people wishing to partake in the Real Ale Trail.

Apart from being a thoroughly enjoyable day out with friends, the ale trail has a direct impact on tourism and the local economy.

Each year the Real Ale Trail transports over 2,400 people straight to the doors of small country pubs and brings over £300,000 to the rural economy.


The rural pubs all gear up for this small ale festival. They employ more bar tenders, cooks, cleaners and the list can go on. More than 70 people in either a full time or part time capacity now work the festival in some form or another. Indirectly, the Real Ale Trails support the employment of local people through the purchase of supplies too, think micro brewery, bus companies, designers, printers, hotels, taxis…everyone gets a lift from the event!

Got a suggestion for a new Trail?

Are you a pub or a brewery who would like to start or join a Real Ale Trail? Well we’d love to hear from you! We are always looking to vary and extend our ale trails. Get in touch via the form below.